Kewpie Day 2024 – Affirming a Sustainable Relationship with Customers

On 1 October 2024, Phu Thai Group participated in Kewpie fair 2024, an annual event organized by Kewpie Vietnam. This big event attracts hundreds of long-term customers such as F&B chains, restaurants and strategic partners of Kewpie and Phu Thai. Kewpie fair is not just an occasion to introduce new Kewpie sauces, but is also a chance to enhance partnership among Kewpie, Phu Thai Group and customers through unique and intriguing food tasting experience.

Representative of Phu Thai Group and Kewpie Vietnam

In Kewpie Fair 2024, customers enjoy a journey of diverse food tasting experience with delicious dishes to pair with different types of Kewpie sauce. The highlight Kewpie sauce of this event includes:

• Famous sesame sauce paired with green salad that brings a light and refreshing taste

• Special Mayonnaise sauce adds a special flavor to the famous Hanoi delicacy of crispy Pho pillow

• Besides, there many other creative dishes like grill skewer, spring roll, seafood and beef with truffle sauce that impress the customers participate in the event.

All the well prepared dishes paired with different Kewpie sauce are not just a delicious experience; but are also the inspiration for chefs and consumers to be creative while creating their daily menu.

The participation of food chains, hotels and foodies have made the event become a bridge and a platform where everyone can share their experience, new method and ideas to use Kewpie products in foods catering to different occasions.

Kewpie Fair 2024 is an important step to acknowledge the strong development of Kewpie in Vietnam; as well as to enhance the strategic partnership between Kewpie and Phu Thai Group.

The event has opened up a lot more partnership as well as development  opportunities with more customers in the near future. Congratulations to Kewpie Vietnam for a successful Kewpie fair for 2024!